SimpliSafe and Sequoia Join Forces To Reinvent Home Security

Raises $57 million to bring professionally monitored home security to the masses

CAMBRIDGE, MA - May 21, 2014 - SimpliSafe, the company that is reinventing home security with a product that is easy to install, affordable and convenient, today announced it has partnered with Sequoia and raised $57 million. The company’s simple technology and no-contract business model has made them the fastest-growing home security provider in the nation, with more than 100,000 customers. Sequoia partner Scott Carter has joined the SimpliSafe board.

“Most home security companies are stuck in the eighties with aggressive salespeople, obsolete technology and expensive alarm monitoring contracts that lock you in for years and thousands of dollars,” said Scott Carter, partner at Sequoia Capital. "We love the way SimpliSafe is disrupting an antiquated industry with compelling mobile technology and unmatched customer service.”

Unlike legacy products that require hardwiring and professional installation, SimpliSafe can be set up by anyone in minutes. It’s particularly attractive to busy homeowners, because the system can be controlled from their smartphone and doesn’t require a landline for monitoring. Advanced features like Smart Alerts send customers SMS text messages, allowing them to get instant alarm alerts and track activity at home. Customers can remotely observe the arrival and departure of visitors or family members and monitor access to designated rooms and spaces.

Our no-contract guarantee means we can't rest on our laurels. We're constantly striving to make the SimpliSafe experience even better for our customers,” said Chad Laurans, CEO of SimpliSafe. “We've eliminated unnecessary middlemen, so we can pass the savings on to our customers and pour our resources into product innovation and customer service.”

SimpliSafe offers the exact same 24/7 professional alarm monitoring service as traditional alarm companies at one-third the price. There are no activation, installation, or other hidden fees. A cellular module, traditionally an expensive add-on, is built into the Simplisafe system. The company’s constantly expanding arsenal of sensors — from smoke detectors to temperature monitors to glassbreak sensors — provides all-encompassing protection. Customers can add sensors over time to build the security system that fits their needs and budget. SimpliSafe will work with Sequoia to add new team members, grow its product offerings, expand its market share and continue to deliver the best possible customer experience.

To learn more about SimpliSafe, visit www.simplisafe.com.

About SimpliSafe

SimpliSafe Home Security is a disruptive tech company working help people live safely. SimpliSafe believes that being safe should be simple. Their wireless security systems are easy to self-install, easy to purchase direct online, and SimpliSafe’s 24/7 professional monitoring services are offered without long-term contracts.

About Sequoia Capital

Sequoia Capital helps founders turn imaginative ideas into enduring companies. As the "Entrepreneurs Behind the Entrepreneurs," the Sequoia team has worked closely with legendary founders such as Steve Jobs of Apple, Larry Ellison of Oracle, Len Bosack and Sandy Lerner of Cisco, David Filo and Jerry Yang of Yahoo!, Max Levchin, Elon Musk and Peter Thiel of PayPal, Sergey Brin and Larry Page of Google, Steve Chen and Chad Hurley of YouTube, and Reid Hoffman and Jeff Weiner of LinkedIn. Sequoia is now helping the next generation of innovators build the lasting companies of tomorrow.

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SimpliSafe blogger extrodaniare Kevin Raposo

Kevin Raposo

I write for the SimpliSafe Home Security Blog to help people protect their home and valuables from burglars. One of my goals is to provide readers with the latest home security trends and tips available. When I'm not writing for SimpliSafe, I enjoy playing the drums, exercising, and spending time with my friends and family.

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