Upgrade Offer: Need Your Feedback
We are looking for your thoughts on a customer upgrade discount program we are planning.
Here is some context:
We are so excited that the new SimpliSafe system is now available. It took us four long years to build and we invested a lot to make it a reality. Despite the hard work and extra hardware costs built into the new system, we made a decision not to raise our prices. That decision forced us to pull way back on our discounting programs.
That said, we’ve really wanted to come up with a way to reward our loyal customers who want to upgrade, by offering a significant discount. We’d like to offer 30% off, but we’ll need help to do it.
Here’s the offer we came up with:
- Get a 10% discount up front when you order your all new SimpliSafe.
- Get an additional 20% rebate when you post a social video about your upgrade experience and send us the link. We’ll also ask that you let us re-post, share, and use the footage in our marketing.
- If you already upgraded from the Original SimpliSafe to the All New SimpliSafe since our launch on Jan 10, you can submit your link for the 30% refund. While we are offering this discount retroactively, please note, this is a one time deal. We will not be offering retroactive discounts in the future.
Our thinking is that your videos will help us spread the word about SimpliSafe, and maybe all that noise will make that 30% discount a win-win. This kind of program isn’t something we’ve ever done before, so it’s an experiment.
We’re very interested in hearing what you think about this plan. Should we move forward with it?
P.S. It’s possible we may be able to offer bigger upgrade discounts in the future, so if you’d prefer to wait that’s ok too. There is no pressure to upgrade, it’s entirely your choice. We will continue to service and support all our customers.